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"Genius Loci" or "Spirit of Place" is the inspiration and raison d'être of the entire Milano Fragranze collection. The brand's core mission is to introduce the world, through its creations, to the enchanting, impressive, and sometimes little-known places in the city of Milan. Each fragrance in the collection is centered around a place, but in reality, it tells the story of the people behind it.
Millions of people marched past the same statues, walls, canals and cobblestone streets of the city. They shared meals in the same historic places. Sometimes they took note of the objects around them, but many times they ignored them. Yet these statues, these walls, these paving stones observed silently. If you believe that even inanimate things can have a memory, then it must be the Spirit of Milan. Like any major city in the world, Milan has had a complex past and has undergone many changes. She is a source of inspiration for many artistic creations, reflecting her multifaceted personality. From cosmopolitan excitement to classic and gothic architecture, from iconic tradition to modern lifestyle, Milan offers a myriad of flavors, each with its own characteristic and unique memories.
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