Created in 2015, Initio Parfums Privés is a French luxury perfumery brand characterized by its powerful charisma, opulence, persistence and emotional intensity. The brand, free from conventions and trends, reinvents perfume through five collections, thus offering an exclusive sensory experience. Initio considers perfume as a delight reserved for the initiated, acting as a protective talisman capable of illuminating the imagination, repelling bad luck, intensifying desire, and enveloping the wearer in a protective bubble or aura. positive energy.

The "Carnal Blends" collection represents a bold exploration of fantastical raw materials, carnal notes, and powerful accords. Comprised of four uncompromising fragrances, this collection celebrates rebellious olfactory compositions that awaken pleasure and arouse bodily attraction. Enriched with hedione, derived from the Greek word "hedone" meaning pleasure, these fragrances incorporate a molecule found at the heart of jasmine and magnolia, bringing light and freshness to the creations. Furthermore, hedione activates an area in the brain responsible for pleasure and stimulating the libido.

Initio refocuses humans at the heart of sensory experiences and olfactory enchantment.